Marketing musings from a 2.0 entrepreneur, ad agency alumni, word of mouth marketing association board member, application developer, facebook lover, myspace stalker, twitter skeptic, infrequent blogger, and social media junkie. Networked Brands explores the powerful forces of brand fans, friends and lovers and how progressive companies are recruiting, engaging and rewarding them.

Wednesday, November 21, 2007

Facebook Group Petitions over Privacy Concerns

As predicted, a small group of privacy advocates have created a Petition, demanding Facebook reconsider the privacy controls and protocols related to their Beacon application.

With just over 500 members signing the petition thus far, it seems as though this movement won't catch fire the way the the mini-feed news did last year. You'll recall the companies quick response to community privacy concerns, with Zuckerberg's opening line in a blog post "we really messed this one up."

We'll keep tracking this group and other flare-ups with the community. On the whole however, it seems most Facebookers are OK with sharing their purchase decisions with friends. Stay tuned.

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