All successful brands have advocates. Most companies recognize these customers as one of their most valuable assets. And yet, very few brands have a cohesive strategy for identifying their most passionate and influential advocates. We call this group Brand Lovers™, and we know that they are at the heart of every word-of-mouth success story.

Brand Lovers are not just brand loyal. They are not just frequent customers. They are the trusted category experts. They are extroverts, with large social, work, and school networks. They are earlyadopters, sought out by friends and colleagues for information and advice about products and technology. They are web savvy shoppers, critics, and information-seekers. We have developed a twelve-point profile for identifying consumers as Brand Lovers, which we use to identify candidates for each of our clients' Brand Network.

The Power of a Network

It makes sense that Brand Lovers are also social. They thrive on interaction, community, and the sharing of information. So why launch a word-of-mouth campaign with your primary advocates in a vacuum?Instead, our Brand Networks populate a community with your most passionate Brand Lovers, amplifying their word-of-mouth and viral activity.