Jamie began his career in an entrepreneurial venture, building Boston-based youth marketing leader Collegiate Advantage until its acquisition by Student Advantage. As a senior manager at the IPO-bound Student Advantage, Jamie became an established and credible expert in the youth market, helping clients such as Coca-Cola, AT&T, and Nike to market effectively to teens and young adults.

He joined top-ten U.S. brand advertising agency, Arnold Worldwide in 2001 where as the SVP, Marketing and Media Innovation, he developed brand-building, non-traditional marketing campaigns for clients such as VW, P&G, and Timberland. Recognized as a pioneer in the growing "WOM" industry, he started the WOM division at Arnold and is a founding board member of the Word of Mouth Marketing Association. He is a frequent speaker at industry conferences and his commentary on emerging media trends has recently been featured on ABC’s World News Tonight, and in the NY Times, WSJ and Variety.

Jamie is a graduate of the University of New Hampshire, and resides in Marblehead, MA with his wife Meredith and their three children. Jamie is an inconsistent golfer, reality TV junkie, and often disappointed Boston sports fan.

Contact Jamie at: jtedford@brandnetworksinc.com