Facebook Activation and Optimization

Creating and maintaining a official presence is the fastest growing social network has become a marketing imperative for brands, bands, personalities and businesses small and large. We believe FRM (Fan Relationship Management) is even more critical than CRM when considering the considerable reach and influence of socially networked customers.

Refreshing content, highlighting promotions, leveraging new tools and apps, and constant attention to conversations on the Page are all critical to success. We provide insights, services and solutions to help recruit, engage and reward your Fans in Facebook.

Strategy development and user experience mapping
Custom design and “FBML” graphic “box” implementation
Recruit, Engage and Reward Fans
Custom solutions and/or leverage existing technology solutions from our Social Toolbox
- Fans Only
  Enabling special offers and coupons as a reward for just your fans.
- Gifts With Benefits
  Add virtual gifts to your Page that deliver creative messages/icons and special offers from hundreds of partners in our affiliate network and/or from your brand.
- Green Rewards
  Simply becoming a fan will enable a user to offset their carbon footprint the equivalency of the average morning commute.
- Friend Tag
  Create Notes and fun branded photo collages for explosive viral sharing.
- Quizes
  We’ve all seen and taken countless quizzes like , “What city should I live in?” or “Which Disney Princess would I be?” Our Quiz applications integrate brands seamlessly into one of the most social trends on the Facebook powerful market research in a fun way.
- The Wave
  Just like fans at a football game, Fans of your Page now start or join a “Wave” right from your Page and see how many of their friends they can sweep up in the excitement.
- Violations
  Add the fun and addicting game of Violations to any Page. Create custom, branded Violations like “too many status updates” that users send to their offending friends. Recipients can appeal, accept their Violation, and always retaliate with Violations of their own.
Content and messaging management
- Status Updates
- Fan Updates
- Article sharing and links
- Integration with Twitter “Tweets”
Monitor, maintain and moderate
- Profanity and appropriateness on Wall and Discussion Forums
- Reputation management and issue triage
- Responsiveness to questions and comments
- Deleting and/or reporting abusive or inappropriate posts
- Fan Photo and Video monitor and curation
Marketing and growth strategies
- Create, deploy and optimize Social Ad campaigns
- Tap into shared interests and passions and cross promote with our Fans and Followers Network of Pages, Blogs and Twitter Accounts.
- Grass roots marketing with like-themed pages and groups

We focus much of our attention on Facebook for the obvious reason of its explosive growth and attractive audience. The less obvious reason is the developer-friendly Facebook platform allows greater flexibility and ultimately better results for our clients. We’ve also created presence and applications in other social networks including Bebo, MySpace and Hi5 to name a few. Most of the services and approaches listed above cross-over to these social networks so we’re happy to help you tackle any and all of these robust platforms.